Itasha Exhibition

Itasha is Japan's eye-catching car culture, where vehicles become rolling anime art. "痛車" (Itasha) means "cringe car," a playful, jokingly self-deprecating term embraced by fans since the subculture emerged in the 1980s. What started as “otaku expressing their passion through car modifications” has evolved into an art form.

Experience the Chibi-fied Itasha at SMASH! Chibi 2025! Wrapped in vibrant anime artwork. Admire the, snap photos with the cars and cosplayers, and chat with owners about their passion projects. It's where automotive culture meets anime fandom.